Merrewilned Nichols, CPA, MBA is the founder and owner of Desired Advisors — a Florida-based firm specializing in Fractional CFO and Accounting Advisory Services for construction companies and nonprofits.
With over 19 years of accounting experience and a background in both public and private accounting, Merrewilned brings controller-level depth to every engagement. That means her clients don’t just get financial strategy — they get a partner who understands exactly what’s happening in their books and why it matters.
She holds a bachelor’s in accounting from the University of South Florida and an MBA in entrepreneurship — a combination that allows her to go beyond the numbers and speak directly to the business decisions her clients face every day. Desired Advisors is certified by the State of Florida as a Minority Business Enterprise.
Merrewilned has served clients across construction, nonprofit, real estate, healthcare, and service-based industries — bringing the same attention to detail, responsiveness, and genuine investment in her clients’ success to every relationship.
When you work with Desired Advisors, you’re not handing your finances to a firm. You’re gaining a strategic partner who shows up, does the work, and helps you lead your organization with confidence.
What makes us different
Unlike many Fractional CFOs who come from a pure strategy background, Merrewilned's foundation is in controller-level work — which means she understands the detail behind your numbers, not just the summary. We specialize in construction and nonprofits — two industries with very specific financial needs. You won't spend time educating us on job costing or fund accounting. We already speak your language.
WHY DO YOU NEED AN ADVISOR?
Business Stability
Small firms were much more likely to expect flat or declining growth in 2022, but were also more likely to expect double digit growth.
Organization & Compliance
Compliance focus based firms have been growing faster than their counterparts by 15%
Boost
Revenue
Advisors help clients stabilize and reposition their business by offering more accurate insights and valuable advice rather than transactional reports.
Uncover Hidden Problems
Advisors identify operational inefficiencies, develop accurate forecast models, collect valuable financial insight & help track their client’s progress.
Frequently Asked Questions
The ideal business structure depends on factors such as your business goals, liability preferences, and tax implications. Common options include sole proprietorship, LLC, partnership, and corporation. We’ll analyze your unique situation to recommend the structure that aligns with your objectives and offers the best financial advantages.
Our experienced team will conduct a thorough review of your financials to identify opportunities for tax savings. We’ll create a personalized tax strategy that leverages deductions, credits, and legal strategies to minimize your tax liabilities while staying compliant with all regulations.
Effective cash flow management is crucial for business success. We’ll help you develop strategies to monitor and control cash inflows and outflows, create realistic budgets, and implement financial tools that provide insights into your company’s financial health.
Accurate financial records are the foundation of informed decision-making. Our team will set up and maintain a robust accounting system for you, ensuring proper categorization of income and expenses, reconciling accounts, and generating relevant financial statements, all in compliance with accounting standards.
Preparation is key for successful audits or financial reviews. We’ll guide you through the process, ensuring your financial records are organized, accurate, and compliant. We’ll also provide insights into common audit triggers and offer best practices to minimize risks and navigate the audit smoothly.
Staying compliant with evolving tax laws is essential. Our experts keep a close watch on regulatory changes and will guide you through necessary adjustments to your financial practices, ensuring your business remains compliant and avoids penalties.
Outsourcing accounting services allows you to focus on core business activities while professionals handle your financial tasks. You benefit from accurate records, expert insights, and cost savings compared to maintaining an in-house team.
Our team will conduct a comprehensive analysis of your financials to identify areas of improvement. We’ll provide tailored strategies for cost control, revenue growth, and profit maximization, helping you achieve sustainable financial success.
Business expansion requires careful financial planning. We’ll assess your financial capacity, help secure funding if needed, and create a detailed financial plan that considers risks and opportunities associated with growth